Analysis Of Budget Airline Company Indigo Airlines Tourism Essay

Analysis Of Budget Airline Company Indigo Airlines Tourism Essay Indigo airlines are planning to introduce new promotional offers for the potential customers. The aim of the organisation is to increase the current market share by at least 30%.The goal of this marketing plan is to outline a new marketing strategy to attract the potential customers from other airlines, to attract the first time travellers as well. The demographic for the organisation consists people of all age groups with average income and middle class life style. In a recent survey it has been found that in India more than 20% people prefer air travel more than any other transport facility. Due to the sudden increase in the market for airline travel it can be said that it is easy to capitalise on the current image of the firm, however it could be a little difficult to gain competitive advantage in front of the competitors. Quality for the firm is the most important thing so quality can never be compromised with and that is the motto of the firm. 1. Introduction Organization and p roduct Indigo airline is a low cost airlines company operating from India since 2006. It has been very successful in the low cost airlines business from the time they have begun operations. They are one of the market leaders in the low cost airlines service providers and have a very good reputation in the Indian market. The reason for their good reputation is because of their punctuality and the service that they provide. Indigo airlines are currently catering to the needs of the domestic travellers in India and have been flying the sky since 2006. It has gained advantage in the market due to the punctuality and the prices that they offer to the customers. The need for new product offers arise from the increasing market which is growing at a rapid rate. The new offers for the airlines can not only attract potential customers but can also attract the loyal customers of other airlines as it would be very cost effective making it affordable. â€Å"The award-winning low-fare airline th at is redefining the airline business in India bagged the NDTV Profit Business Leadership Award 2009 in the category of Aviation†. (ndtv.com) Strategic Plan and Focus To achieve the firm’s strategic direction, the firm’s objectives, mission, aims, goals and competitive advantage have been created to offer an image and vanguard for the firm’s success. In accumulation, to determine the extent of the services and products that are offered by the organisation, and the primary environmental commitment towards nation and the aviation industry, are also important aspects of the company’s strategic direction and focus. Mission Statement Indigo airlines aims to become the number one leader in the low cost airline industry of India, offering the best service and ensuring highest standards of quality at low cost to the customer. Goals and Objectives Non- Financial Indigo airlines aim to attain the utmost rank of customer satisfaction in terms of the service an d products offered by the firm. The management ensures that the highest standards of quality are in place at every level to ensure 100% customer satisfaction.

Labor issue paper Essay Example | Topics and Well Written Essays - 6500 words

Labor issue paper - Essay Example Analysis of resemblance in cases where workers were reinstated and kept on the payroll, and features of cases where workers resigned, despite their intention to return, revealed that whether or not the workers were allowed an opportunity to argue about labor conditions with their employer in a group before their dismissal probably has a significant effect on the possibility of reinstatement. 1. Introduction Based on cross-country comparisons regarding which out of compensation and reinstatement is primarily granted as a remedy for unjust dismissal, it was revealed that remedies in Japan are reinstatement-centered. A ranking on a scale of one to four regarding the possibility of reinstatement in cases of unjust dismissal among 40 OECD and non-OECD countries shows that 9 countries, including Japan, are ranked first as countries where reinstatement is possible on almost every occasion. Some of the 9 countries also offer options for compensation depending upon types of dismissal and inte nt of workers2. However, in Japan, reinstatement is always possible regardless of types of dismissal and intent of workers and, therefore, it is safe to say that remedies in Japan are reinstatement-centered. In Japan, courts have decided that dismissal without rational reasons and social adequacy is not valid. Also, workers unjustly dismissed in Japan may claim compensation for damages. Further, it has been said that many workers do not choose the option to return to their former employer or quickly resign after reinstatement even if the court rejects the dismissal as invalid. This goes to show that reinstatement-centered remedies do not always entail high rate of actual reinstatement. How often does reinstatement take place and what are the decisive factors of reinstatement possibilities? Driven by these questions in mind, the author investigated how often reinstatement is realized and the effectiveness of reinstatement remedies in the past3. Though direct investigation of dismisse d workers was not possible in that investigative study, the author had a chance to hold interviews of dismissed workers later4. This study is aimed at describing decisive factors of possibilities of reinstatement5 that are implied by data acquired through the interviews survey. In Section 2, a brief overview of findings of Yamaguchi (2001) is provided and data used in this study are described. In Section 3, findings regarding the correlation between Japanese employment practices and reinstatement-centered remedies are reviewed. In Section 4 common factors among cases where returners keep working in their former organizations are considered. In Section 5, reasons workers did not return to their former positions despite their actions to the court for reinstatement are discussed. The last section is the conclusion. 2. Findings of Yamaguchi (2001) and Data Used in This Study For Yamaguchi (2001), the author could not directly contact the dismissed workers and, therefore, made questionna ire surveys and interviewed14 lawyers familiar with labor issues: 9 lawyers primarily working for workers and 5 lawyers primarily working for employers. This study defined the primary factors of possibilities of reinstatement as follows: (1) Employer factor: level of employer's acceptance of reinstatement; (2) Dismissed worker factor: (a) the fact that some workers seek to return to their job as a remedy but others do not, and (b) persistence

Incidnets In The Life of a Slave Girl by Harriet Jacobs Essay

Incidnets In The Life of a Slave Girl by Harriet Jacobs - Essay Example Due to the efforts of Jacobs’ autobiographer Yellin and the discovery of Jacobs’ letters with many abolitionists, the authenticity was established. Harriet Jacobs was not a proficient writer indeed. However, she had a story to tell and she worked at developing writing skills. In already 1858 she finished the manuscript of the book which was further proofread by L. Maria Child and published. The first sentence of the narrative makes us aware that the story is autobiographic. The personal story of the author served the basis of Incidents in the Life of a Slave Girl. The Jacobs’s autobiographer Yellin confirmed that events of the Incidents by Linda Brent coincided with the key events of Jacobs’ life - the suggestion earlier voiced by Amy Post. The facts of life of the main character and the author are identical and one can easily track them. The similarities of Linda’s early childhood in the Incidents and Harriet Jacobs’s childhood are the death of the mother which makes her aware of the slave status, then the death of the mistress who cared for her, her purchase by the mistress’ sister for five-year-old daughter, the death of the father, etc. Later when Linda Brent’s mistress was married to Dr. Flint (Dr. James Norcom in real life), Linda was haunted by him. She desperately tried to escape Dr. Flint and entered intimate relations with Samuel Tredwell Sawyer (Mr. Sands in the narrative) and bore two children for him - Joseph and Louisa Matilda (Ben and Ellen in the narrative). The other vivid biographic feature depicted in the story is 7 years ‘imprisonment’ of Linda in her grandmother’s attic to avoid abuse of Dr. Flint. Incidents in the Life of a Slave Girl is fundamental work which changed the traditional view about the slave narrative which had been primarily written by male authors. This shift allowed emphasizing issues of family, womanhood and sexuality in a different light. The standards of womanhood which

An Interpretation of Kant’s Metaphysical Deduction of the Categories Es

In what appears to be an important section of the Critique of Pure Reason, when Kant attempts to show the natural connection between the table of judgment and the table of categories, there is a cryptic little paragraph: The same function that gives unity to the different representations in a judgment also gives unity to the mere synthesis of different representations in an intuition, which, expressed generally, is called the pure concept of understanding. The same understanding, therefore, and indeed by means of the very same actions through which it brings the logical form of a judgment into concepts by means of the analytical unity, also brings a transcendental content into its representations by means of the synthetic unity of the manifold in intuition in general, on account of which they are called pure concepts of the understanding that pertain to objects a priori; this can never be accomplished by universal logic. A79, B105 This paragraph is purported to be the possible key to understanding the argument for the deduction of the categories, and is often referred to as the metaphysical deduction of the categories. Kant will attempt to use the forms of logical judgment to deduce the forms of cognitions in general. The passage contains two sentences, but is nearly unapproachable, even at the level of individual clauses. However, it contains an important step in the argument of the critique, one that not only allows Kant to move between the table of judgments and the table of categories, but also that indicates the transcendental role of the understanding; the way in which intellectual conditions operate to allow the possibility of experience, made manifest by an examination of logic. Points of Interpretation The ‘pu... ...lieve that the first sentence contains premises that imply a conclusion contained in the second sentence. Indeed they are premises about what is known about the understanding a priori, and lead to a conclusion that is not surprising, once the premises are properly understood. 3 I can see why someone might see the first sentence as containing the conclusion of the argument, but they could only be so motivated if they read 'the pure concept of understanding' as the categories in general, but they would seem to be committed to saying that the categories operate in general logic as the analytic unity, which, from my point of view, does not seem like the right reading. 4 The knowledge element of experience is given in judgment form, but I am not sure if Kant wants to admit non-knowledge elements into experience, passions, etc...

Critical period in language development Essay

The concept of a critical period is well in nature. In human beings there seems to be a critical for the first language acquisition. Research shows that any human who is not exposed to any language before puberty, becomes completely unable to the syntax of their first language later in life. From my personal experience I have learnt that any individual who learns their first language at infancy and later (at puberty) gets to move from their motherland to foreign land where no one speaks their language, no matter how long these individuals stay from home they can never forget their mother tongue. Accent may change but they will always remember their first language Here is another practical example to prove that there is a critical period in language development. I happen to be living in Africa; my bosses are Italians (man and wife) they have had to learn English and Kiswahili for easy communication with the locals. They have a five year old baby. When the baby is with her parents they always speak in their first language; when she is left behind with the nanny she is spoken to in Kiswahili all the time. The nanny knows no other language apart from her mother tongue and Kiswahili. This baby has been looked after by this same nanny since she was born. At the age of three a teacher from America was employed to teach this girl. She knew no other language but English. Now look at this closely; the baby is now very fluent in two languages; her first one Italian and her second one; Kiswahili. She is so fluent that she corrects her parents on it! She seems to be doing just fine in English for the last two years she has been taught. Interestingly her teach who is very interested in learning Kiswahili asks her enough times to translate to her in English what has been said in Kiswahili by colleagues. I would say that all depends with the stage at which the language was introduced to an individual. The stage in life. †¢ Kiswahili is a language for the East African state and some of the West African.

Analysis Of Self-Portrait In A Straw Hat - 788 Words

Step 1: Description On page 87 in Artforms is the painting Self-Portrait in a Straw Hat. This oil painting was produced by Marie Louise Elizabeth Vigee-LeBrun in the year 1782. The work of art depicts a young woman, presumably the artist, posing in front of a clouded blue sky. The figure is clothed in a rose colored dress with white ruffle along the neckline, a navy blue colored shawl which is wrapped around the crooks of her arms, and a straw hat adorned with bright red, blue, and white flowers. A large white feather with black trim is protruding from the hat. The lady in the portrait is facing forward and holding paint brushes and a palette topped with paints in her left hand. Her hair frames her face and fall on top of her†¦show more content†¦Through this painting, Marie Louise Elizabeth Vigee-LeBrun is sharing herself with the viewer. The message is easily understood. Three Dimensional Art Step 1: Description: On page 203 of Artforms is the site-specific work of art called Eavesdropping. This piece was created by Amalia Pica in the year 2011. It is composed of forty standard sized drinking glasses. Each glass is affixed to a white wall with glue, so that the rim of the glass is against the wall. The glasses are a variety in color, ranging from purples, to blues, to reds. Some of the glasses have no color and are simply clear. Most of them have no pattern, but there are a couple glasses that have a patterned design. Step 2: Eavesdropping spans over a 78† X 240† wall. The glasses are scattered is a way that fills the space without forming solid lines or a pattern. The cups a fewer on the sides than in the center, giving the piece the implied shape of an ellipse. Light hits the glasses and bounces off them and passes through them. The colors are mostly cool with a burst of bright red on the right of the piece. Step 3: At first, this work of art made me feel happy and slightly mischievous. Then I learned that Amalia Pica lived under a dictator in Argentina; this changed the way I saw the sculpture. I believe that the piece is meant to symbolize that there is always someone listening, even if you are unaware. This give me an eerie feelingShow MoreRelatedWhat Category Does The Art Fall Under? How Can You Tell?1103 Words   |  5 Pagesdoes not use many colors in this painting. The colors used suggest that the time of day is around the evening and the lighting is low. His eyes and his hat are warm colors and they stick out from the cool colors. The stark contrasts in this painting his eyes. His eyes are the brightest thing on the painting, so your eyes go directly to it. The hat is the second brightest thing and your eyes go up to there. After that, everything else is abou the same color and nothing else draws your attention. AreRead MoreLouise Elisabeth Vigee-Lebrun1740 Words   |  7 PagesVigà ©e-Lebrun (1745-1842) exhibited her work at the French Royal Academy Salon, her capacity for painting portraits was widely appreciated aside from one that shocked the French people, the Marie Antoinette â€Å"en gaulle†. In the Marie Antoinette â€Å"en gaulle†, the young woman’s hair is adorned with an extravagant wide plumed hat and her fingers are delicately constructed around a rose bouquet. Vigà ©e-Lebrun’s portrait depicts Marie Antoinette in a loose muslin dress that the public assumed she wore to bed at nightRead MoreMiss Brill5112 Words   |  21 PagesReview of European Studies December, 2009 A Stylistic Analysis of â€Å"Miss Brill† by Katherine Mansfield Shenli Song College of Foreign Languages, Zhejiang Gongshang University Office of Foreign Language College at Zhejiang Gongshang University Xia Sha City-University-Town, Hangzhou 310018, Zhejiang, China E-mail: windyforever@gmail.com Abstract Katherine Mansfield, remembered as one of the finest writers of English short stories, enjoys enduring fame and a somewhat awesome literary status withRead MoreDeveloping Management Skills404131 Words   |  1617 Pages40071 173—dc22 I. 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Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pageslamentable. Taken together, the key themes and processes that have been selected as the focus for each of the eight essays provide a way to conceptualize the twentieth century as a coherent unit for teaching, as well as for written narrative and analysis. Though they do not exhaust the crucial strands of historical development that tie the century together—one could add, for example, nationalism and decolonization—they cover in depth the defining phenomena of that epoch, which, as the essays demonstrate

Leadership Styles As A Public Administrator Essay

Introduction This paper will discuss various aspects of a public leader. First, it will develop a brief overview of two leaders and their leadership styles as a public administrator. Next, this paper will compare and contrast the leadership styles of these two leaders. Also, it will determine three leadership strengths and weaknesses of each of these leaders, as well as speculate on the effectiveness of each public leader in terms of each of their successes. Finally, this paper will suggest one key strength that could influence one’s ability to be a public leader. Examples of Charismatic Leaders A fine example of a charismatic leader as a public administrator is Napoleon Bonaparte. As an officer in the French army, he was smart, aggressive and fearless, and inspired great loyalty in just about anyone he encountered. Additionally, his success was based on his instinctive knowledge of human behavior, the most prominent of which was his ability to show appreciation to those who helped him succeed through a rewards system. Furthermore, he realized it was imperative to win the trust of those he was not leading to bolster their support. An avid speaker, he would inform citizens in the country in which he was invading that he was not against them, but rather against their tyrannical leaders. Eventually, Bonaparte’s ego got the best of him, and he lost the respect he had garnered over years, ending up exiled to the island of St. Helena (McManus, n.d., p. 2). Clearly,Show MoreRelatedThe Impact Of Leadership On Creativity976 Words   |  4 PagesTopics in Administrative Leadership In this paper I explore two topics related to administrative leadership. The first topic that I examine is the impact of leadership on creativity. 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This indicates that different leadership styles are effective in different circumstances. Where in communication of any manager or leader must give clear directions to their subordinates and give knowledge about their work. This is a trend seen within the basis behind what a healthcare organization stands behind. Leadership is key to successful personnelRead MoreThe As A Freelance Arts Educator1622 Words   |  7 PagesIn a traditional and stagnant educational environment leadership relies heavily on power and control. In this context a primary administrator has the power to assign tasks and monitor progress while also controlling the distribution of positive or negative performance based incentives. When leadership is merely a series of transactions the primary administrator is able to stake claim to independently creating a school mission and appropriate action steps. 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My â€Å"five top personal values† according to the â€Å"Core Leadership Values Identification† are â€Å"Creativity, Fun, Learning, Relationships and Relevance† (Core leadership values, ). These personal values have dictated much of my career path choices andRead MoreThe Career Of A Freelance Arts Educator1573 Words   |  7 PagesIn a traditional, stagnant educational environment leadership relies heavily on power and control. In this context a primary administrator has the power to assign tasks and monitor progress while also controlling the distribution of positive or negative performance based incentives. When leadership is merely a series of transactions the primary administrator is able to stake claim to independently creating a school mission and appropriate action steps. After conducting my interview it is evident